HOME MARKETING SYSTEM

“In my experience, in the real-estate business past success stories are generally not applicable to new situations. We must continually reinvent ourselves, responding to changing times with innovative new business models”. ~ Akira Mori

List with Letitia and Let's Get Started on Getting Your House SOLD!

The successful marketing of a property is rarely the result of a single marketing activity. An effective Home Marketing System requires an integrated approach of promoting your home. Both traditional and unconventional marketing methods have a place in selling your home. The key is to focus on options that will generally result in terrific exposure.

Thinking about listing your home for sale? Letitia Stevenson's Integrated Home Marketing System is designed to help your home get terrific exposure and sell at the best possible price, for the most favorable terms, in the shortest period of time and with the least inconvenience to you.

EXPOSURE! EXPOSURE! EXPOSURE! 

In marketing your property, maximum exposure is the name of the game. Your marketing plan must reach two key audiences: home buyers and real estate professionals. With 90% of home buyers starting their search online, creating a strong online marketing presence for greater exposure is essential. Next to the real estate professionals, the internet is the leading source of how buyers find the home they purchase. 

How Buyers Find the Home They Purchase

People are often surprised to discover that some of the most popular marketing activities like print advertising and open houses are not really the principal ways buyers find their new home. By far, most buyers find out about the homes they buy through two sources: real estate professionals (38%) and the internet (37%).

We go beyond traditional methods of promoting properties. Letitia Stevenson and Prudential Fox & Roach, REALTORS® commitment to online marketing - and strong online presence - places us in hot spots on the Web in front of millions of consumers, offering listings, resources and information prospective buyers want most. 

Where Your Home Gets Marketed Online

Here is a partial list of websites* where our lsitings are promoted online:  

*Depending on the marketing plan for your property, as well as, the geographical focus of the web site, your listing may not be on some of the websites. 

Marketing Approach for Maximum Exposure

A multi-pronged approach with emphasis on strong online presence for maximum exposure is an integral part of Letitia Stevenson's marketing strategy. To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Letitia will design a Marketing Plan that is tailored to your property and draws upon a comprehensive array of valuable resources and tools to promote your property to potential buyers and their agents. 

Offline Exposure to Drive Traffic to Your House and Property Website

• Traditional Marketing (e.g., professional signage, print advertising, brochures, flyers and other marketing materials).
• Curbside Marketing (e.g., sign rider, street address domain name, etc.) to drive traffic to single property website for more information and virtual home tour.
• Public Open Houses and/or Broker Opens, as appropriate.
• Custom Home Marketing Book/Binder with useful information for visiting buyers.
• Additional Marketing Programs, as appropriate (e.g., Luxury Home Marketing, home buyer seminars, 24-hour call capture system, networking, client referral programs, direct mail campaigns, etc.) to bring your property to the attention a specific target market.

Dedicated Property Website to Showcase Your Home 24/7

• Dedicated property website (SPS) to showcase your property’s unique features
• SPS serve as a Virtual Open House without upsetting your normal, daily routine
• Listing information conveniently available online 24 hours a day, 7 days a week
• Downloadable property related documents and reports at buyer’s fingertips
• Property photos with slideshow and full screen display features
• Descriptive ad copy focusing on the unique features of your property
• Neighborhood demographics, community and other valuable Links
• Conveniently schedule property showings while online
• Valuable property feedback from both buyers and agents 

Web Exposure to Drive Traffic to Your Listing and Property Website

• Up to 25 Quality Photos and a Virtual Tour.
• Enhanced MLS listing with a Linked Virtual Tour.
• TREND Multiple Listing Service (MLS): Exposure to 28,000 real estate professionals in the regional TREND MLS system. 
• Internet Data Exchange: MLS IDX property data feed to websites of participating local and regional broker/agent websites in the TREND MLS Coverage Area.
• Internet Marketing and Listing Syndication: Gain exposure to millions of prospective buyers visiting major search engines (like Google) and real estate portals and highly trafficked websites like Realtor.com, Trulia, Zillow, Yahoo! Real Estate, etc. Hitwise Top 10 Visited Real Estate Sites.
• Agent Networking and Email Blasts: Networking and email notifications on effort to promote awareness of listings to real estate professionals in the area.
• Search Engine Optimization (SEO): Use of META tags with key terms to optimize blog posts and single property site to gain page ranking for more visibility in search engine page results.
• Lead Generation: Lead and Inquiry System to generate, capture and manage leads, and enable prospective buyers to schedule viewings, provide feedback, request listing  updates, additional information.
• Buyer Email Blasts: Emails notifications to prospective buyer database.
• Social Media Marketing & Blogging: Images, videos, status updates and interesting facts about your property on social networks (e.g., Facebook and Twitter) and blogs.
• Property Widgets: Widgets to feature listings on my blog, social networks, etc.
• Online Classifieds: Craigslist and other classified postings.
• Direct Mobile Access: Mobile marketing (e.g., sms test flyer service, mobile website, mobile search application, Quick Response (QR) codes, etc.) to attract the smart phone buyer and allow them immediate access to your listing information.
• Online Seller Advantage (OSA): An exclusive Prudential Real Estate tool that can distinguish your property from competing listings and maximize exposure to qualified buyers.

Let's Get Started on Getting Your House Sold! If you want an agent to sell your house, not just list it, please contact Letitia Stevenson today!

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